A digital media event required a full identity and roll out. It would consist of a wide range of seminars, installations and workshops.
The challenge was to create an inspiring identity that would encourage creative people, in the digital design industry to attend and engage.
My concept for the identity of the event was inspired by the coding that is used to bring digital design alive. I looked at a combination of historical references from the first computers, along with modern day coding from binary, html, k, java etc. I used this as a starting point to create my own substitution cypher code that creates a pattern for the basis of my design. These elements would then be used around the event for signage, along with promotional material, the mobile site, invitations & merchandise.
Student work at Shillington College — 3 day brief